Articles. eBooks. Blogs.
Site Content. Product descriptions.
Emails. Landing pages. Case studies.
Headlines. Taglines. Bios.
Never stop learning or laughing.
Except to sip coffee.
Feel free to contact me with any questions, comments, praise, creative ridicule or irreverence.
About Me – The Compressed File
All told, I write good stuff - long stuff, short stuff, funny stuff, and serious stuff. I can craft technical stuff or thoughtful stuff. I do it for anyone who needs engaging stuff to read. I’m a natural story teller who can get to the heart of an audience and write from their shoes.
My experience writing for a vast spectrum of industries has enabled me to adapt to diverse styles and voices with ease. Whether words need to dance with humor or gravity, irreverence or compassion, whether they must find objectivity or opinion, I can write it with authenticity and personality. I can twirl a phrase on its toes and gift a unique perspective that resonates with the reader. Typically, coffee is involved.
Additionally, my years as a graphic designer give me an edge when collaborating with designers to create complete, effective marketing campaigns.
If you want to get real with your audience, elicit emotions, and keep them coming back, let’s talk. Together, we can deliver more than information, we can deliver an experience.
If You’ve Got More Time
As I fidgeted in the lobby awaiting an interview for what would be one of my early copywriting jobs, an older gentleman comfortable in jeans and slippers strolled in.
He paused and said, “Someone helping you?”
“Yes, thank you. I’m waiting on Jeff.”
“Who are you?”
“Hopefully, your next copywriter.” The slippers gave me confidence.
The corner of his mouth inched upward. Then he asked, “What do you write?”
“Anything you need,” I said, wondering what position sanctioned such curiosity without shoes. The slippers were a confidence powerpack.
“Are you good at it?”
“That seems to be the consensus.”
He nodded and shuffled on his way.
Not till the latter part of the interview did I discover that the Slippered Man was the CEO – and final say in all new hires. I got an offer a few days later.
Had I known to whom I was speaking and not had my nervousness deflected by bedtime footwear, I’m certain my answers would have been a meandering mess.
I certainly wouldn’t have answered, “Anything you need.” At that time, I hadn’t yet tackled enough topics and audiences to justify the claim. But I knew that I could – and now I have.
Today when someone asks me what I write – regardless of their footgear - I confidently state “everything and anything.” Even if I haven’t written or researched it in the past, I know that I possess the ability to assimilate and strike pitch-perfect voice, tone, and brand identity.
I begin every assignment by asking, “Who will read this?” I consider not what I am writing about, but for whom I am writing it.
I have spun retail marketing copy to engage various audiences, such as:
• Law enforcement
I’ve also authored B2B content and marketing copy for a motley quilt of industries and topics:
• Business continuity management
• Corporate tax incentives
• Senior care/assisted living
• Food and beverage
• Emergency communications
• Hotel and restaurant
• Farming, including hemp
For all these subjects and sectors, I have authored web content, email campaigns, blogs, eBooks, tag lines, headlines, landing pages, product copy, case studies, brochures, sales collateral, pay-per-click ads, staff bios, and various other marketing pieces.
As most products and topics held historical or other factual significance, I built up my research muscles and the ability to churn exhaustive investigation into digestible, engaging copy - while maintaining brand DNA.
My eight years as a graphic designer at Anheuser-Busch also added to my copywriting experience. I designed, printed, and wrote ad copy for promotional and point-of-sale materials for a local distributor.
For a full chronological review of my professional writing experience, click the resume link.
Thanks for stopping by!