This product was a challenge coin that honored a U.S. Navy ship. I researched the ship and wrote the copy to speak to the military, their families, and others with interest.
For background on military challenge coins view the History of the Challenge Coin blog I wrote that never saw publication due to the company's bankruptcy.
The Deadwood collectible coin commemorated the historic gold-rush town of South Dakota. Before writing the copy, I researched the town's history. NWMT preferred their product descriptions on the longer side to tell a story.
This fire department challenge coin was one of the many designed for brave firefighters. When writing this, I thought of the sacrifices they make every day and the mettle of which they are made to endure such a dangerous vocation.